What First Impression Are You Making For Your Business?
We all know that it’s very hard to change a first impression; and a person often makes their first decisions about who you are based on your looks. Now, I know that isn’t fair and it’s socially a big no-no, but it is a reality! If a stranger looked at your professional photo, how would they describe you? If you have images of your staff, what do they say about your business?
Professional images of you, and also of your staff, give your business an opportunity to put your best face in front of your customer. People are looking for someone they can relate to, someone they can feel comfortable doing business with. Do your photos show someone who is professional but friendly? Do images of your staff make people feel they can come in and ask them questions? Are they smiling and looking happy to be there? (No one wants to do business with someone who looks like they hate their job!) Do they look like someone YOU want to do business with?
Today’s market is very competitive and the top businesses have invested in new or updated websites and social media platforms, as well as working on brand publishing and content marketing. If you are one of these top professionals, you take your online marketing seriously and are constantly working to build better communication with your target audience. I’ll bet you spend hours publishing your content and sharing it across your social media platforms and updating it on your web page…
There is only one thing missing – the best of YOU!
Very often the most valuable commodity a business has for marketing is its people. There are so many people competing for the same markets that price and flashy web pages are no longer what the customer uses to base their decisions on. They want to know what makes your business unique. What is it that makes you trustworthy, dependable and the business they should choose? If your picture is used on the business cards you hand out, the social media platforms you promote yourself on and your web page, are you showing the best of yourself to your customers? If not, now is the time to get updated images! Professional images should be updated at least once per year to keep them fresh and reflecting who you are today.
Take the time to get updated, professional photos of yourself and your employees to use on your social media, marketing materials and web page. Let your customers get to know you looking your best!
If you have any questions about this article or ideas for other topics you would like me to write about, please comment below or Contact Us from our web page.
If you have dreamed of having a photo-shoot that is all about you, call me to set up a complimentary consultation. You can see the studio and we can talk over coffee about how you want to be photographed. To make that happen, just click to book below! Is it a long trip to visit the studio? We’ve photographed women from all over the eastern part of the country including New Jersey, Virginia, Ohio, New York, Connecticut, Massachusetts and Rhode Island. Feel free to contact us and set up a special phone consultation! And, as you now know, Gift Certificates are available.
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